Custom Social Share Button on Squarespace - How to Improve your Website’s Marketing [UPDATED 2023]

Apr 11

In today's digital age, social media has become the driving force behind brand marketing. The power of platforms like Instagram, Facebook, YouTube, and TikTok to make content go viral with just one click is undeniable.

All unboxing and haul videos dominate Youtube and Tiktok. That’s the power of social media. That’s why advertisers took this chance to use social media to be the new medium to be the market of brands and companies.

This shift has prompted advertisers to harness the potential of social media as a primary marketing medium. In this guide, we will discuss the importance of adding and customizing social share buttons on your Squarespace website to boost your online presence and drive traffic.

FOR YOU NOT TO GET LOST:

Introduction
Adding and Enabling Share Buttons on Squarespace 7.0
Adding Custom Share Button via 3rd Party Application (7.1)
BONUS: FAQ

Social share buttons as your digital flyers

Back in the day, giving out flyers is a must in advertising. Paper flyers make sure that your business will be known to other people. Think of the share buttons as your modern flyers. The more people share your content, the more it will be seen across different platforms. Mind you, it’s big and fast that it can lead to exponential growth. The only difference is that your visitors will do the sharing (you don’t need to spend on hiring employees); yay for free marketing! It will also expand your brand awareness.

One example of an effective social sharing strategy: AddThis, a popular social media bookmarking and sharing service, conducted a case study last 2018. Since integrating social media sharing buttons, a nationwide nonprofit saw a 400% growth in overall views and a 2.5 percent rise in new customers.

As they say, sharing is caring, and that’s precisely how marketing in social media works. Some say that sharing is the new currency of social media. Who doesn’t love some traffic on your website, right? Mainly it will also favor our lovable friend - SEO! Share buttons expand the referral traffic to your website.

SUPPORTED SOCIAL MEDIA PLATFORMS:

Facebook
LinkedIn
Pinterest (for items with thumbnail images)
Reddit
Tumblr
Twitter

It's important to note that the 7.1 version of Squarespace does not support built-in share buttons. However, fear not! We have a solution for you. First, we'll guide you through adding and customizing share buttons for the 7.0 version of Squarespace.

Adding and Enabling Share Buttons on Squarespace 7.0

(Only applicable for 7.0 version of Squarespace)

For Squarespace 7.0 users, integrating social share buttons is a straightforward process that can significantly enhance your website's marketing efforts. Here's a step-by-step guide on how to add and customize these buttons:

Navigate to Your Home Menu: First, log in to your Squarespace account and access the Home Menu.
Click on Marketing: Within the Home Menu, you'll find a variety of options. Click on "Marketing" to proceed.
Select Share Buttons: Under the Marketing section, you'll find "Share Buttons." Click on this option to access the settings for your social share buttons.
Explore Your Social Network Options: In the Share Buttons settings, you'll have the opportunity to explore various social networking sites that you'd like to use as sharing options. This is where you can select the platforms that are most relevant to your target audience.
Customize Your Selections: To tailor the sharing options to your specific needs, you can check or uncheck social media sites. If there are platforms that you don't want to include in your sharing options, simply uncheck them.
Save Your Changes: After customizing your selections, don't forget to save your changes. This step ensures that your chosen social share buttons will be integrated into your Squarespace website.

CUSTOMIZING SOCIAL SHARE BUTTON

Once you've added and enabled the share buttons, you can further enhance their appearance and functionality to align with your website's design and branding. Templates such as Brine, Sky, Tremont, and York families provide direct Share buttons on the page and offer advanced styling options.

To customize your social share buttons:

Visit a Blog Post or Product Item: Navigate to a specific blog post or product item on your website where you want to display the social share buttons.
Access the Home Menu: From the Home Menu, select "Design" and then choose "Style Editor."
Modify Share Buttons: Scroll down to the "Share Buttons" section within the Style Editor. Here, you can make adjustments to the size, color, spacing, and style of the Share buttons to ensure they seamlessly integrate with your website's design.

By following these steps, Squarespace 7.0 users can easily add and customize social share buttons, empowering their visitors to share content across various social media platforms effortlessly.

Now let’s talk about how to add custom share buttons for 7.1 Squarespace users.

Adding social share button via 3rd party application

For Squarespace 7.1 users, adding custom share buttons involves using third-party applications. There are several options available, such as Shareaholic, AddThis, and ShareThis. In this guide, we'll focus on how to implement ShareThis custom buttons.

Please note: This method requires code injection and is applicable to higher-tier Squarespace plans.

Open ShareThis.com

Open ShareThis.com and make an account.
Enter your domain name, and click Add new domain.
Click the Activate Code on the upper right corner of the website.
Click and copy the code.

Paste the code in your Squarespace website

Open your Squarespace website and paste the code.
Navigate to Settings > Advanced > Code Injection Header
Save your changes.

Go back to ShareThis.com.

Press Activate Code.
A pop-up window will appear; click Activate.
Code Activated, yay!
Navigate to Sharing Tools > Inline Share Buttons.
Press Enable Tool.
You can now customize your share buttons! Just click customize share buttons.
Copy the placement code.

Return to your Squarespace Website

Navigate to Pages > Blog > Open page settings.
Advanced > Post Blog Item Code Injection
Paste your code, yay!
Don’t forget to save your changes!

Congratulations! You've successfully added custom share buttons to your Squarespace website, making it easier for visitors to share your content on social media.

Incorporating custom social share buttons into your Squarespace website is a strategic move to enhance your online presence and engage your audience in sharing your content. Whether you're using Squarespace 7.0 or 7.1, these buttons can significantly contribute to your website's marketing success. So, start sharing and watch your online reach grow!

Absolutely! Social share buttons not only increase your content's visibility but also improve your website's SEO by expanding referral traffic.
Yes, you can customize the size, color, spacing, and style of share buttons to ensure they seamlessly blend with your website's aesthetics.
While it involves code injection, the steps provided in this guide make it a manageable task, especially for users on higher-tier Squarespace plans.
The supported platforms include Facebook, LinkedIn, Pinterest (for items with thumbnail images), Reddit, Tumblr, and Twitter.

Bonus content!

Congratulations on reading this part; as a bonus, I’ll share with you some tips where you can place your social share buttons.

Place it in a location that can easily capture the eyes of your visitors. Don’t make them scroll too far.
Don’t place it in dead areas. These are the areas that your visitors won’t probably notice.
Lastly, make them stand out. Don’t put your social share buttons in places that are cluttered.

Additional hot tip, you can add twitter message button, twitter hashtag button, & twitter mention button to make your business grow across different platforms.

Some friendly advice that can help you appreciate your business and yourself, even more, #SelfLove. As I’ve mentioned above, sharing is the currency of social media. It’s really true that in just a short click, social media can change a life. And there’s a downside to it; one example is spreading fake news. Especially in times of pandemics like this, people spend most of their time on social media. More audience = more share = more chance to spread fake news. That’s why it’s essential to check the content of your blog posts thoroughly to prevent the spread of fake news.

Previously, I talked about the importance of security in Make your Squarespace website more secure - 2 Reasons to power up HTTPS today!. Make sure to check that out!
Social media is an excellent way to market your brand or company, but there’s a catch in everything. Social media’s power is really great in that it can also destroy one’s life in a matter of seconds; that’s why think before you click!

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