Shopping in stores can be tiring (unless you have a driver), and you can only stroll there between the store hours. I know, how you wish each store to have an online platform to scroll their products and checkout 24/7. Trust me, I know that shopping hangover! If you’re lucky, your fave store has, and now you can shop even if you are in the office (I won’t tell!).

Kidding aside, the main benefit your users can get if you have a website is that they can shop 24/7, anywhere, or anytime they want.

8 Reasons Why Having a Website is Bound to Make an Impact on your Business

#1: SOCIAL MEDIA AND WEBSITES ARE LIKE BREAD AND BUTTER.

To tell you frankly, a website with no social media is not enough; having BOTH websites and social media will bring your business the best.

Why? Simply because the more you are available on different platforms, the more people will trust that you are legitimate. A massive chunk of people’s time is spent just scrolling on Facebook and Instagram. By connecting your website to your social media, your content will be seen across different platforms. Think of this as your social media as your free marketing space. As you constantly post quality content, people will eventually look for your websites; yay!

#2: IT WILL HELP YOU BUILD RELATIONSHIPS WITH YOUR CUSTOMER.

I once read that it’s better to lose sales than to lose new customers, and it’s true. That is why I always remind everyone that reads my blog to build a relationship with your customer. Having a website will make your brand professional, and in that way, they can trust you that you have the means to produce high-quality products or services. No to online scam!

Having a website is also an excellent way for people to reach you directly since your contact information is more accessible.

PRO TIP: You can connect google maps to help your customers find you easily!

I believe that using both analytics is great for your website. No one is better than the other one since both analytics can provide you the information you need. It’s like having the best of both worlds!

#3: YOU CAN REACH MORE CUSTOMERS GLOBALLY.

Did you know that last January 2021, the statistics showed 4.66 billion (59.5% of the global population) utilize the internet?

This is where our friend SEO takes over. I also talked about it a LOT in my previous blog posts because, as I say, it can literally be your SEOvior.

One best way to expand your business is to have a website if you are a local entrepreneur. Having a website will make you visible to Google (who doesn’t love Google?). Google loves SEO, and having an optimized website will make a good relationship with SEO. Being recognized by SEO means your website will reach more customers, mind you, globally (yes!).

Read: 5 things that are hurting your website's SEO and how to stop them in 10 minutes!

#4: IT WORKS FOR YOU WHEN YOU SLEEP.

Everyone needs rest, but if your target audience is all people worldwide, it means different time zones, which is why you need to have a website that works 24/7. People are busy, and sometimes their free time can also suggest checking out countless times (yay for retail therapy!). So you don’t want to miss out on that.

Trust me, I’ve gained customers while cooking, reading a book, watching Gossip Girl, etc.

That is the beauty of having a website; it works when you don’t.

#5: YOU CAN NOW ESCAPE FROM LOW-QUALITY DISPLAYS OF SOCIAL MEDIA.

I can relate to all that photoshoot quality pictures ruined by Facebook and Instagram. It’s miserable, the good thing is if you have your own website, you won’t have to deal with this anymore. You can now display mesmerizing pictures of your products and services to make your customers crave to check out!

PRO TIP: You can display your customers’ testimonials to better showcase what you offer and your customers’ feedback.

#6: YOU CAN WORK FROM HOME!

Before the pandemic, online stores were more prominent in fast food chains (since many people crave cheeseburgers and fries at night). Indeed, online stores also cater to web services such as photography and web designing (hi!). However, since the pandemic, many physical stores closed; thus, most businesses opt to use online selling platforms like Etsy and Amazon or put up their own website.

This is one of the privileges of having an online platform; you can spend time with your family while working at home (& you’re safe and sound). In case mishaps will happen in the future (I hope not), your business is ready to still offer services even if your physical store is closed.

#7: PHYSICAL STORE + ONLINE STORE = BOOMING BUSINESS

New to business? I recommend that you put up your website before physical stores because the rent is crazily expensive! Of course, if you are ready for both, that’s perfect! Again, it’s like mashing two potatoes with one fork if you are available across different platforms.

Your business will grow exponentially!

#8: IT’S SUPER EASY AND CONVENIENT (YES, NO CODING KNOWLEDGE NEEDED!).

Remember, you don’t need to be a big corporation to have a website. I know having one is quite intimidating, but it’s not! With the help of fantastic website builders like Squarespace, you can definitely grow your business. What’s excellent about Squarespace is that it’s newbie-friendly, and you don’t need to know coding languages (yes!) to build one. You can also buy ready-made templates (hi!) if you want one.

Squarespace support is also a plus. The community of people making blogs about Squarespace basics is also great (you can check ours also!).

So what are you waiting for? Build that dream website of yours!

That’s a Salad Wrap!

Did you know that 20% of US e-commerce grows 44.0% in 2020?

This means that consumers spent $861.12 billion with US retailers online. That’s a massive chunk of money!
Now, suppose you are ready to get your game on. In that case, you can start on an affordable website builder like Squarespace, and you can also hire a template designer (like us!) to help you out; yay!

Bonus content!

In times of mishaps like this pandemic, it’s disheartening that lots of businesses closed down because they can’t keep up on the rent of physical stores and pay for their employees. I hope you are okay. It’s okay to pause first and take a breath before continuing your business. I hope when you are ready, your business will radiate energy to be an inspiration to others.

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