4 Tips on How to Design a Great Logo for your Business
This week, I've had five people email me and ask for some tips in creating the perfect logo for their business. I realized this is obviously a hot topic, so instead of emailing everyone back one to one, I've made a whole blog about it. And I thought you might get great value from it too!
Your logo is the main attraction of your brand. That’s the first thing people would notice in your brand. It will inform people about your brand and help them decide if it is a go for them.
Also, it can tell whether you really took time establishing your brand or you just rushed it.
Remember, first impressions last! That’s why it’s essential to be extra in designing a professional logo because that will give the spotlight to your brand.
Where should you design your logo? Make it Scalable!
Just a little background, I started learning graphic design in Paint. Yes, #ThrowbackThursday. Back when I was a child, I used to explore Paint repeatedly, and then I started using Picmonkey and Pizap. Eventually, through the years, I learned how to use Photoshop and Photoscape.
To tell you, with all my experience, I HIGHLY SUGGEST that you use Adobe Illustrator when designing your logo.
Yes, you’ve read it right, not Canva, and not even Photoshop.
ADOBE PHOTOSHOP
Photoshop is a raster-based picture editor that works with pixels. Photoshop is ideal for web designs, banner ads, video graphics, and photo editing.
ADOBE ILLUSTRATOR
On the flip side, Illustrator uses vectors, which are points that are used to make flawlessly smooth lines. Vectors are scalable images that may be resized to any size you require while maintaining the same level of clarity and sharpness.
Sadly, designs made in Photoshop are not fit for large-scale images.
When you establish your logo, that will be used in everything, from the most minor things like Favicons or more giant platforms such as posters, tarpaulins, billboards, etc.
Of course, you need to make sure that it will not be pixelated when it is zoomed in (That would look so unprofessional, yikes!).
That’s why I highly recommend using Adobe Illustrator to design your logo. But if you are having a hard time learning all that stuff, you can always hire a graphic designer to put your vision into life.
Read more: The Difference between Adobe Photoshop and Adobe Illustrator.
NOW THAT YOU KNOW WHERE TO DESIGN YOUR LOGO, IT’S TIME TO SHARE WITH YOU THE PERFECT FORMULA TO DEVELOP AN EXCELLENT LOGO FOR BUSINESS.
4 Tips on How to Design a Great Logo for your Business
TIP #1: UNIQUE
The first thing you need to do is to define your brand. Imagine that it can convey what your brand is all about with just one peep in your logo. And to do that, you need to know the personality of your brand.
It goes like this, if you know what your brand is all about, you can effectively communicate not just with the logo but with other aspects of your brand. That will step up your game and separate you from your competitors.
Of course, not because you are a dentist; you’ll automatically include a tooth on your logo.
Put all your creative juices and ready to make the magic happen!
You can read this fantastic post to avoid generic logos: Generic logos: how to spot and avoid them.
PRO TIP: It’s always good to involve your coworkers or family and friends when it comes to designing your logo. More diversity, the better!
TIP #2: VERSATILE
A versatile logo will save you a LOT of money. Since it eliminates the need to generate several logos for various media campaigns and products.
One thing you should focus on is the details of your logo.
Lines, colors, fonts, and other features are required to express the company message. However, a logo with too many elements may have printing issues.
Another hallmark of an adaptable logo is that it looks good in both colored and black and white since your logo may be used in newspapers, magazines, etc.
Indeed, one example of versatility is that you can use your logo as a favicon of your website.
Related: How to Create a Favicon for your Website and Why you Should
TIP #3: MEMORABLE
Ever wondered how red typography makes you remember coke? How about how a bright yellow letter M and red logo will suddenly make you crave cheeseburger and fries?
That’s the power of logos, it will make sure that it seeps into your mind, and you’ll keep coming back for more.
It’s a fact that there are probably millions of logos out there in the market. And it’s really challenging to make your brand logo stand out among the competitors.
But what makes Coca-cola’s and Mcdo’s logos memorable?
It’s their simplicity.
That’s why you don’t need to overdo it! Just the perfect amount of clarity and quirkiness, and it will make your logo unique and memorable.
TIP #4: TIMELESS
Do you ever wonder why a Classic Chanel Flap is considered an investment? It’s because its price goes up yearly since it’s classic and timeless.
Yes, trends are everywhere, but just because it’s “in” you should conform to it too. You should always choose longevity over quick gratification.
Imagine this, your audience will age with you and your brand, so your logo should still attract them regardless of age.
A logo that speaks to the masses rather than a specific market will definitely make sure that your business will be recognizable even if it’s 100 years later.
To better help you out, you can ask yourself some of these questions while brainstorming your logo design:
Unique: What makes your brand special? What would your customers describe our brand?
Versatile: Is it functional? Can it adapt to all your company’s needs?
Memorable: Will it stick in the minds of your customers?
Timeless: Will it still look new after 5 years?
YAY! I HOPE I HELPED YOU A BUNCH TODAY. IF YOU LIKED THIS BLOG POST, DON’T HESITATE TO LEAVE A COMMENT BELOW!
You can read this marvelous post by 99design to know more about logo design: How to design a logo: the ultimate guide.
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Bonus content!
It’s okay not to be Apple or Nike immediately.
Your business is not a widely recognized global brand (yet). So it's completely normal when it's hard to nail down the essence of your brand to just one simple icon.
Your logo needs to be one part of your brand and tell people what you do.
If you're new, then you probably still haven't nailed down exactly what services you offer and who your ideal client is. And that's okay - Your logo will evolve, develop and change as you get a clearer understanding of who to serve and how to reach them.
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