The 5-Page Website Design Your Business Needs
Your website serves as the image of your business online. Thus, having a website is not enough. You should also optimize every inch and corner of your website to fully convert clicks to leads (& because you paid for it!).
Think of it like this, visiting your website is like visiting a museum; you don’t want your guests to be bored, right? Hence, with the 5 pages (that I’ll mention later), you keep them entertained. They unconsciously spend more time knowing your business.
The goal is to tell your visitors your story, how you can help them, what you offer, and how they can contact you.
There are lots of different formats of websites; it actually depends on your preference. For example, there are one-pager websites, one with built-in software, etc.
BUT FOR BEGINNERS, WHETHER FOR A SERVICE-BASED BUSINESS OR SHOPS, A 5-PAGE WEBSITE IS THE BEST IN SHOWCASING THE DIFFERENT FACETS OF YOUR BUSINESS.
FOR YOU NOT TO GET LOST:
The 5-Page Website Design Your Business Needs
#1: HOME
Your home is literally the first thing people will see when they land on your website. Like welcoming visitors to our home, we want them to be as comfortable as possible.
Your website’s home will also determine whether your visitors will explore around or say goodbye.
I always say that you should put yourself in the shoes of your visitors. It’s the best strategy to know what they would like.
Pointers:
Start with a powerful headline and an eye-catching call to action.
Brand statement.
A little background about the owner.
Talk about who you are offering your services to and how you can lend help to them.
Overview of your services.
A testimonial to increase your credibility.
Welcome them with your freebie or promotion you want to emphasize.
PRO TIP: Dividing your home page into sections is a good idea. You can pop in a call to action button for each section that leads to your website's other pages.
An example of a beautifully crafted homepage with our Miranda Watson template:
#2: ABOUT
I dedicated a whole blog post about this section; you can check it out here: 5 Things you Must Include in your About Me Page.
Generally, this is the part of your website where you’ll showcase the journey of your business. Think of it like a plot diagram we studied back in our literature classes; it’s like telling the story of why you do what you do today.
Pointers:
Include why you established your business.
Tell the journey of you or the founder.
Showcase testimonials from past clients.
Share your values and missions.
End with a strong call-to-action and contact links.
Here’s an example of a strong about me page:
#3: SERVICES/PRODUCTS
Conversion time! Your services will determine if your visitors will convert to your future clients. Therefore, it’s essential to put a lot of time and effort into coming up with the best presentation of your services/products.
Pointers:
Be concise and include images of what you’re selling.
Showcase the benefits, not the features.
Be direct and include the prices.
A solid call to action is a must! This button will lead your clients to sign up or fill out their details,
Here are the examples of carefully crafted services pages:
#4: PORTFOLIO/TESTIMONIALS
This page is the “know, like, and trust” section of your website.
In general, for service-based businesses like photographers and event planners, you can include here the photos of your past clients and events. This is actually the main reason why creatives need websites to make their portfolio accessible to the masses.
For product-based businesses, you can include testimonials of your clients that you can even turn into blog posts. Then, if your visitors know that there are plenty who use your products, they’ll feel confident in purchasing one too!
The goal here is to increase your brand’s credibility and make your clients trust your business.
PRO TIP: If you have certifications and awards, it’s best to showcase them here too.
Simple yet memorable portfolios:
#5: CONTACT
Excellent communication is the key to building strong relationships with your clients.
Consider your contact page as your 24/7 customer support tool. Of course, your client is your top priority; that’s why they must know that they are heard. Who would purchase a service that isn’t reachable, right?
Accuracy is also a must. You can include your physical address, email address, or contact number.
Don’t forget to plug in your social links!
A straightforward contact form that will surely convert clicks to leads:
Having a website is really an investment since it’s available 24/7 for you. I highly suggest using Squarespace as your website-builder, because who doesn’t love it? It’s really beginner-friendly, and you’ll get your money’s worth at a fair price!
If you’re planning to have a website, check my post about: 6 easy steps on designing a website to know more about your digital best friend.
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Bonus content!
Keep your website a safe space.
Like your favorite museum, let your visitors have a comfortable journey on your website. Then, with that, they can go back as long as they want them to.
Also, I always say this: building relationships with your customers is as meaningful as having them as your client. Who knows, they might be your friend also!
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