![](https://images.squarespace-cdn.com/content/v1/601fffa5a8d33a55b90528ee/b5b74a66-62c3-4a05-a7a4-c6dc46f6eec3/Gradient+2.png)
GIRL & THE
LOCATION: NEW YORK, US
INDUSTRY: LIFESTYLE INFLUENCER
THE CLIENT
Creating a cohesive and visually appealing brand and website for “Girl&” that resonate with millennials who are looking for advice and guidance in areas such as travel, style, mental health, self-care, skincare, etc. They are individuals who are seeking inspiration, tips, and advice from Mandy because she leads a aspirational yet, relatable life.
THE BRIEF
WEBSITE DESIGN
BRAND IDENTITY
BRAND GIF’S
THE PROJECT
![](https://images.squarespace-cdn.com/content/v1/601fffa5a8d33a55b90528ee/43c2a43a-5f4e-44ff-8d0a-32c1017a6916/GM2.jpg)
THE ESSENCE
Modern│ Colorful │
MILLENIAL │ Happiness │Cultural / BOLD
In her own words;
“I shared the website the other evening on stories and got hundreds of responses about the design”
I want to emphasize how incredible of a job you’ve done. I am in love with the website! I am obsessed!!! It is exactly what I wanted. I loved it so much.
-Mandy Ansari
LAUNCHED 2021 / @MANDY
![](https://images.squarespace-cdn.com/content/v1/601fffa5a8d33a55b90528ee/8c68e941-04f4-4d82-894b-5e6ed8533131/FREE-015-October-November+2+copy.png)